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ISCO 2642 · O*NET 27-3043.05 · codes unverified

Copywriter

The occupation most people picture when they picture AI taking a job, and one of the few where that picture is broadly right.

24
Resilience Rebuilding

Most of what this job was is being rebuilt. What replaces it is a different job with the same name.

0 rebuilding 100 anchored

Scale, labels and thresholds are provisional. This is open question Q-02.

18 of 20 in the launch set

How the score is made

Four declared inputs, never collapsed into one number. Assistance is kept apart from outright automation, because a tool that makes you faster and a tool that replaces you are not the same event. Physical work counts as shelter only to the extent robotics cannot reach it.

The full method is written out, including what it cannot tell you.

Note on this occupation ISCO-08 has no dedicated copywriter unit; this sits under journalists, which is a poor fit and a good example of why the classification note matters. O*NET separates the writing roles more usefully.

Assisted
86

Higher is generally good news. It means more of the work gets faster without the work going away.

Done outright
78

This is the number most people mean when they say exposure. It is kept separate from assistance on purpose.

Physical
4

Protective only for as long as robotics cannot reach it. Read this one next to the robotics number, never alone.

Robotics reach
30

Low reach turns physical work into shelter. High reach turns it into the main exposure.

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What changes

Tasks moving to machines, in whole or in part.

  • Volume copy: product descriptions, variants, summaries, SEO pages.
  • First drafts against a brief.
  • Rewriting the same idea for six different channels.

What stays human

Tasks that need a person, and why.

  • Having the idea nobody asked for.
  • Knowing what an organisation must never say.
  • Being accountable for a sentence that reaches a million people.

What's new

Work that did not exist in this job ten years ago.

  • Editing and fact-checking machine drafts at volumes no team used to write.
  • Setting and policing a voice that anyone in the company can now generate against.
  • Work that exists because everything is cheap to produce and almost nothing is distinctive.

These three lists are editorial commentary, written against task-level data but not generated from it (OCC-05). Treat them as the author's reading, not as output.

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