Skip to content
man bot

Service and sales workers · code 5241

Fashion and other models

Fashion and other models wear and display clothing and accessories and pose for photographs, film and video, advertising, still photography or for artistic creation. Tasks include - (a) dressing in sample apparel of new or current styles or of type wanted by customer; (b) walking, turning and posing to demonstrate, to best advantage, style and characteristics of garments, fashion accessories and other merchandise; (c) posing as subject for sculpture, painting and other types of visual art; (d) posing for still photography for magazines and other advertising media; (e) posing for television, video and cinema commercials and other productions. Examples of the occupations classified here: - Advertising model - Artist’s model - Fashion model Some related occupations classified elsewhere: - Actor - 2655

None of this job's tasks scored high enough to count. It ranks 195 of 427 for holding up against AI.

Also known as

  • fashion model
  • art model

Job titles from the EU's ESCO list. Search for any of them on the jobs page and you'll end up here.

75.2
Holds up
against AI Not Exposed

AI could take on 24.8 of 100, on average
so it holds up at 100 − 24.8 = 75.2

That's the whole sum, and you can check it against the ILO's study.

32.8
How hands-on
out of 100

From O*NET, matched to one US job

15
How fiddly
and cramped

finger skill 5.4 · hand skill 7.1 · cramped spaces 32.5 · averaged

Kind of hands-on work · hands-on under 50 Less than half hands-on

Less than half of this job is hands-on. Robots still matter, but for a smaller part of the work, so we don't sort it any further.

estimated O*NET 31.0 BLS occupational crosswalk chain ISCO-08 to 2010 SOC (Aug 2012, rev. Jun 2015); 2010 to 2018 SOC (Nov 2017); O*NET-SOC 2019 taxonomy data 0.7-work-setting measures chosen by Frey & Osborne (2017) · the grouping is a sorting, not a measurement

What this number leaves out This job rates 32.8 out of 100 for how hands-on it is. The score above only looks at AI tools, not robots, but for work this far from the physical that matters less.

The tasks behind the score

The score is the average of these. A job is really a bundle of tasks, and an average can hide how uneven that bundle is.

The task AI could do most of scores 30, while the average is 24.8. A big gap means some of this job is wide open to AI and some of it barely at all. That's quite different from a job where everything sits somewhere in the middle, even when the averages match.

  1. 30

    Posing for still photography for magazines and other advertising media

    Low
  2. 30

    Posing for television, video and cinema commercials and other productions.

    Low
  3. 24.5

    Walking, turning and posing to demonstrate, to best advantage, style and characteristics of garments, fashion accessories and other merchandise

    Very Low
  4. 23

    Dressing in sample apparel of new or current styles or of type wanted by customer

    Very Low
  5. 16.5

    Posing as subject for sculpture, painting and other types of visual art

    Very Low

5 tasks · the High to Very Low labels are the ILO's

from the source Working Paper 140, Generative AI and Jobs 2025 index data 0.7-work-setting

Helped, or replaced?

The score above can't tell a tool that makes you faster from one that does the task instead of you. Jobs and Skills Australia looked at those two things separately, and this is their result, matched to this job.

One Australian job matches this one closely, so this is about as reliable as it gets here.

AI helps you
62
AI does it for you
36

Helping wins by 26 points.

estimated Our Gen AI Transition (Gen AI Capacity Study) September 2025 detailed data release data 0.7-work-setting matched to Australian jobs 6391

Compared with similar jobs

There are 39 jobs in the “Service and sales workers” group, averaging 74.4. This one is above that.