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Service and sales workers · code 5113

Travel guides

Travel guides accompany individuals or groups on trips, sightseeing tours and excursions and on tours of places of interest such as historical sites, industrial establishments and theme parks. They describe points of interest and provide background information on interesting features. Tasks include - (a) escorting and guiding tourists on cruises and sightseeing tours; (b) escorting visitors through places of interest such as museums, exhibitions, theme parks, factories and other industrial establishments; (c) describing and providing information on points of interest and exhibits and responding to questions; (d) conducting educational activities for schoolchildren; (e) monitoring visitors’ activities to ensure compliance with establishment or tour regulations and safety practices; (f) greeting and registering visitors and tour participants, and issuing any required identification badges or safety devices; (g) distributing brochures, showing audiovisual presentations, and explaining procedures and operations at tour sites; (h) providing for physical safety of groups, and performing activities such as providing first aid and directing emergency evacuations; (i) resolving any problems with tour itineraries, service or accommodation. Examples of the occupations classified here: - Art gallery guide - Tour escort - Tourist guide

A few tasks are affected, but the heart of the job isn't. It ranks 255 of 427 for holding up against AI.

Also known as

  • guide

Job titles from the EU's ESCO list. Search for any of them on the jobs page and you'll end up here.

68.1
Holds up
against AI Minimal Exposure

AI could take on 31.9 of 100, on average
so it holds up at 100 − 31.9 = 68.1

That's the whole sum, and you can check it against the ILO's study.

40.9
How hands-on
out of 100

From O*NET, averaged across 5 US jobs

19.2
How fiddly
and cramped

finger skill 19.9 · hand skill 20.8 · cramped spaces 16.8 · averaged

Kind of hands-on work · hands-on under 50 Less than half hands-on

Less than half of this job is hands-on. Robots still matter, but for a smaller part of the work, so we don't sort it any further.

estimated O*NET 31.0 BLS occupational crosswalk chain ISCO-08 to 2010 SOC (Aug 2012, rev. Jun 2015); 2010 to 2018 SOC (Nov 2017); O*NET-SOC 2019 taxonomy data 0.7-work-setting measures chosen by Frey & Osborne (2017) · the grouping is a sorting, not a measurement

What this number leaves out This job rates 40.9 out of 100 for how hands-on it is. The score above only looks at AI tools, not robots, but for work this far from the physical that matters less.

The tasks behind the score

The score is the average of these. A job is really a bundle of tasks, and an average can hide how uneven that bundle is.

The task AI could do most of scores 48.5, while the average is 31.9. A big gap means some of this job is wide open to AI and some of it barely at all. That's quite different from a job where everything sits somewhere in the middle, even when the averages match.

  1. 48.5

    Describing and providing information on points of interest and exhibits and responding to questions

    Low
  2. 43.5

    Greeting and registering visitors and tour participants, and issuing any required identification badges or safety devices

    Low
  3. 38.5

    Resolving any problems with tour itineraries, service, or accommodation.

    Low
  4. 30.5

    Escorting visitors through places of interest such as museums, exhibitions, theme parks, factories and other industrial establishments

    Low
  5. 30.5

    Distributing brochures, showing audiovisual presentations, and explaining procedures and operations at tour sites

    Low
  6. 29

    Escorting and guiding tourists on cruises and sightseeing tours

    Low
  7. 28.5

    Monitoring visitors' activities to ensure compliance with establishment or tour regulations and safety practices

    Low
  8. 26

    Conducting educational activities for school children

    Low
  9. 12

    Providing for physical safety of groups, and performing activities such as providing first aid and directing emergency evacuations

    Very Low

9 tasks · the High to Very Low labels are the ILO's

from the source Working Paper 140, Generative AI and Jobs 2025 index data 0.7-work-setting

Helped, or replaced?

The score above can't tell a tool that makes you faster from one that does the task instead of you. Jobs and Skills Australia looked at those two things separately, and this is their result, matched to this job.

One Australian job matches, but only partly: not everyone in it does this job. Treat the numbers as a rough guide.

AI helps you
62
AI does it for you
48

Helping wins by 14 points.

estimated Our Gen AI Transition (Gen AI Capacity Study) September 2025 detailed data release data 0.7-work-setting matched to Australian jobs 4514

Compared with similar jobs

There are 39 jobs in the “Service and sales workers” group, averaging 74.6. This one is below that.