Skip to content
man bot

Service and sales workers · code 5242

Sales demonstrators

Sales demonstrators demonstrate goods at commercial premises, exhibitions and private homes. Tasks include - (a) setting up displays and demonstrating articles for sale to inform customers about their characteristics and mode of use, as well as to stimulate buying interest; (b) answering questions and offering advice on the use of goods; (c) selling goods or directing customers to sales staff; (d) taking orders and making arrangements for payment, delivery and collection of goods; (e) offering sample goods and distributing catalogues and advertising material. Examples of the occupations classified here: - Demonstrator - Sales merchandiser Some related occupations classified elsewhere: - Market salesperson - 5211 - Street stall salesperson - 5211 - Door-to-door salesperson - 5243

A good share of the tasks are affected. It ranks 337 of 427 for holding up against AI.

Also known as

  • promotions demonstrator

Job titles from the EU's ESCO list. Search for any of them on the jobs page and you'll end up here.

58.2
Holds up
against AI Exposed: Gradient 2

AI could take on 41.8 of 100, on average
so it holds up at 100 − 41.8 = 58.2

That's the whole sum, and you can check it against the ILO's study.

39.9
How hands-on
out of 100

From O*NET, matched to one US job

22.1
How fiddly
and cramped

finger skill 25 · hand skill 19.7 · cramped spaces 21.5 · averaged

Kind of hands-on work · hands-on under 50 Less than half hands-on

Less than half of this job is hands-on. Robots still matter, but for a smaller part of the work, so we don't sort it any further.

estimated O*NET 31.0 BLS occupational crosswalk chain ISCO-08 to 2010 SOC (Aug 2012, rev. Jun 2015); 2010 to 2018 SOC (Nov 2017); O*NET-SOC 2019 taxonomy data 0.7-work-setting measures chosen by Frey & Osborne (2017) · the grouping is a sorting, not a measurement

What this number leaves out This job rates 39.9 out of 100 for how hands-on it is. The score above only looks at AI tools, not robots, but for work this far from the physical that matters less.

The tasks behind the score

The score is the average of these. A job is really a bundle of tasks, and an average can hide how uneven that bundle is.

The task AI could do most of scores 53.5, while the average is 41.8. A big gap means some of this job is wide open to AI and some of it barely at all. That's quite different from a job where everything sits somewhere in the middle, even when the averages match.

  1. 53.5

    Taking orders and making arrangements for payment, delivery and collection of goods

    Medium
  2. 46.8

    Selling goods or directing customers to sales staff

    Low
  3. 43.5

    Setting up displays and demonstrating articles for sale to inform customers about their characteristics and mode of use, as well as to stimulate buying interest

    Low
  4. 42

    Answering questions and offering advice on the use of goods

    Low
  5. 23

    Offering sample goods and distributing catalogues and advertising material.

    Very Low

5 tasks · the High to Very Low labels are the ILO's

from the source Working Paper 140, Generative AI and Jobs 2025 index data 0.7-work-setting

Helped, or replaced?

The score above can't tell a tool that makes you faster from one that does the task instead of you. Jobs and Skills Australia looked at those two things separately, and this is their result, matched to this job.

One Australian job matches this one closely, so this is about as reliable as it gets here.

AI helps you
62
AI does it for you
36

Helping wins by 26 points.

estimated Our Gen AI Transition (Gen AI Capacity Study) September 2025 detailed data release data 0.7-work-setting matched to Australian jobs 6391

Compared with similar jobs

There are 39 jobs in the “Service and sales workers” group, averaging 74.8. This one is below that.