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Service and sales workers · code 5244

Contact centre salespersons

Contact centre salespersons contact existing and prospective customers, using the telephone or other electronic communications media, to promote goods and services, obtain sales and arrange sales visits. They may work from a customer contact centre or from non-centralized premises. Tasks include - (a) promoting goods and services by telephone or electronic mail, following scripts and working from lists of contacts; (b) creating interest in goods and services, and seeking a sale or an agreement to see sales representatives; (c) arranging processing and dispatch of goods and services, information kits and brochures to customers; (d) arranging appointments for sales representatives; (e) recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer; (f) reporting competitor activities and issues raised by contacts for attention by managers; (g) maintaining statistics of calls made and successes achieved; (h) submitting periodic reports on telemarketing activities and results. Examples of the occupations classified here: - Call centre salesperson - Customer contact centre salesperson - Internet salesperson - Telemarketer - Telemarketing salesperson Some related occupations classified elsewhere: - Contact centre information clerk - 4222

The ILO’s highest group: nearly every task is affected. It ranks 420 of 427 for holding up against AI.

Also known as

  • call centre agent

Job titles from the EU's ESCO list. Search for any of them on the jobs page and you'll end up here.

38.8
Holds up
against AI Exposed: Gradient 4

AI could take on 61.2 of 100, on average
so it holds up at 100 − 61.2 = 38.8

That's the whole sum, and you can check it against the ILO's study.

16.6
How hands-on
out of 100

From O*NET, matched to one US job

9.5
How fiddly
and cramped

finger skill 16 · hand skill 7.1 · cramped spaces 5.5 · averaged

Kind of hands-on work · hands-on under 50 Less than half hands-on

Less than half of this job is hands-on. Robots still matter, but for a smaller part of the work, so we don't sort it any further.

estimated O*NET 31.0 BLS occupational crosswalk chain ISCO-08 to 2010 SOC (Aug 2012, rev. Jun 2015); 2010 to 2018 SOC (Nov 2017); O*NET-SOC 2019 taxonomy data 0.7-work-setting measures chosen by Frey & Osborne (2017) · the grouping is a sorting, not a measurement

What this number leaves out This job rates 16.6 out of 100 for how hands-on it is. The score above only looks at AI tools, not robots, but for work this far from the physical that matters less.

The tasks behind the score

The score is the average of these. A job is really a bundle of tasks, and an average can hide how uneven that bundle is.

The task AI could do most of scores 76.3, while the average is 61.2. A big gap means some of this job is wide open to AI and some of it barely at all. That's quite different from a job where everything sits somewhere in the middle, even when the averages match.

  1. 76.3

    Arranging appointments for sales representatives

    High
  2. 71.5

    Maintaining statistics of calls made and successes achieved

    Medium
  3. 65

    Submitting periodic reports on telemarketing activities and results.

    Medium
  4. 62.5

    Promoting goods and services by telephone or electronic mail, following scripts and working from lists of contacts

    Medium
  5. 59

    Recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer

    Medium
  6. 56.3

    Arranging processing and despatch of goods and services, information kits and brochures to customers

    Medium
  7. 55

    Creating interest in goods and services, and seeking a sale or agreement to see sales representatives

    Medium
  8. 43.8

    Reporting competitor activities and issues raised by contacts for attention by managers

    Low

8 tasks · the High to Very Low labels are the ILO's

from the source Working Paper 140, Generative AI and Jobs 2025 index data 0.7-work-setting

Helped, or replaced?

The score above can't tell a tool that makes you faster from one that does the task instead of you. Jobs and Skills Australia looked at those two things separately, and this is their result, matched to this job.

One Australian job matches this one closely, so this is about as reliable as it gets here.

AI helps you
76
AI does it for you
81

Taking over wins by 5 points, which is rare.

estimated Our Gen AI Transition (Gen AI Capacity Study) September 2025 detailed data release data 0.7-work-setting matched to Australian jobs 6393

Compared with similar jobs

There are 39 jobs in the “Service and sales workers” group, averaging 75.3. This one is below that.