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Professionals · code 2166

Graphic and multimedia designers

Graphic and multimedia designers design visual and audiovisual content for the communication of information using print, film, electronic, digital and other forms of visual and audio media. They create graphics, special effects, animation or other visual images for use in computer games, movies, music videos, print media and advertisements. Tasks include - (a) determining the objectives and constraints of the design brief by consulting with clients and stakeholders; (b) undertaking research and analysing functional communication requirements; (c) formulating design concepts for the subject to be communicated; (d) preparing sketches, diagrams, illustrations and layouts to communicate design concepts; (e) designing complex graphics and animation to satisfy functional, aesthetic and creative requirements of the design brief; (f) creating two-dimensional and three-dimensional images depicting objects in motion or illustrating a process, using computer animation or modelling programmes; (g) negotiating design solutions with clients, management, sales and production staff; (h) selecting, specifying or recommending functional and aesthetic materials and media for publication, delivery or display; (i) detailing and documenting the selected design for production; (j) supervising or carrying out production in the chosen media. Examples of the occupations classified here: - Animator - Commercial artist - Computer games designer - Digital artist - Graphic designer - Illustrator - Multimedia designer - Publication designer - Website designer Some related occupations classified elsewhere: - Interior architect - 2161 - Multimedia developers - 2513 - Web developers - 2513 - Visual artists - 2651 - Interior designers - 3432

A good share of the tasks are affected. It ranks 375 of 427 for holding up against AI.

Also known as

  • stop-motion animator
  • video designer
  • art director
  • special effects artist
  • gambling, betting, and lottery games designer
  • animation layout artist
  • 3D modeller
  • digital games designer
  • illustrator
  • graphic designer
  • digital artist
  • animator
  • digital media designer
  • desktop publisher

Job titles from the EU's ESCO list. Search for any of them on the jobs page and you'll end up here.

50.7
Holds up
against AI Exposed: Gradient 2

AI could take on 49.3 of 100, on average
so it holds up at 100 − 49.3 = 50.7

That's the whole sum, and you can check it against the ILO's study.

23.3
How hands-on
out of 100

From O*NET, averaged across 2 US jobs

22.5
How fiddly
and cramped

finger skill 35.7 · hand skill 30.4 · cramped spaces 1.3 · averaged

Kind of hands-on work · hands-on under 50 Less than half hands-on

Less than half of this job is hands-on. Robots still matter, but for a smaller part of the work, so we don't sort it any further.

estimated O*NET 31.0 BLS occupational crosswalk chain ISCO-08 to 2010 SOC (Aug 2012, rev. Jun 2015); 2010 to 2018 SOC (Nov 2017); O*NET-SOC 2019 taxonomy data 0.7-work-setting measures chosen by Frey & Osborne (2017) · the grouping is a sorting, not a measurement

What this number leaves out This job rates 23.3 out of 100 for how hands-on it is. The score above only looks at AI tools, not robots, but for work this far from the physical that matters less.

The tasks behind the score

The score is the average of these. A job is really a bundle of tasks, and an average can hide how uneven that bundle is.

The task AI could do most of scores 61.3, while the average is 49.3. A big gap means some of this job is wide open to AI and some of it barely at all. That's quite different from a job where everything sits somewhere in the middle, even when the averages match.

  1. 61.3

    Creating two-dimensional and three-dimensional images depicting objects in motion or illustrating a process, using computer animation or modelling programmes

    Medium
  2. 58.5

    Formulating design concepts for the subject to be communicated

    Medium
  3. 56.3

    Preparing sketches, diagrams, illustrations and layouts to communicate design concepts

    Medium
  4. 55.3

    Detailing and documenting the selected design for production

    Medium
  5. 52.5

    Undertaking research and analysing functional communication requirements

    Medium
  6. 52

    Designing complex graphics and animation to satisfy functional, aesthetic and creative requirements of the design brief

    Medium
  7. 41.8

    Selecting, specifying or recommending functional and aesthetic materials and media for publication, delivery or display

    Low
  8. 41

    Determining the objectives and constraints of the design brief by consulting with clients and stakeholders

    Low
  9. 37.5

    Supervising or carrying out production in the chosen media.

    Low
  10. 37

    Negotiating design solutions with clients, management, sales and production staff

    Low

10 tasks · the High to Very Low labels are the ILO's

from the source Working Paper 140, Generative AI and Jobs 2025 index data 0.7-work-setting

Helped, or replaced?

The score above can't tell a tool that makes you faster from one that does the task instead of you. Jobs and Skills Australia looked at those two things separately, and this is their result, matched to this job.

One Australian job matches, but only partly: not everyone in it does this job. Treat the numbers as a rough guide.

AI helps you
64
AI does it for you
49

Helping wins by 15 points.

estimated Our Gen AI Transition (Gen AI Capacity Study) September 2025 detailed data release data 0.7-work-setting matched to Australian jobs 2324

Compared with similar jobs

There are 92 jobs in the “Professionals” group, averaging 61.4. This one is below that.

A closer look

2 of our written profiles share this one code, because the international list can't tell those jobs apart.