Skip to content
man bot

Professionals · code 2513

Web and multimedia developers

Web and multimedia development professionals combine design and technical knowledge to research, analyse, evaluate, design, program and modify websites and applications that draw together text, graphics, animations, imaging, audio and video displays and other interactive media. Tasks include - (a) analysing, designing and developing Internet sites by applying a mixture of artistry and creativity with software programming and scripting languages and interfacing with operating environments; (b) designing and developing digital animations, imaging, presentations, games, audio and video clips and Internet applications using multimedia software, tools and utilities, interactive graphics and programming languages; (c) communicating with network specialists regarding web-related issues such as security and hosting websites, to control and enforce Internet and web server security, space allocation, user access, business continuity, website backup and disaster recovery planning; (d) designing, developing and integrating computer code with other specialized inputs such as image files, audio files and scripting languages, to produce, maintain and support websites; (e) assisting in analysing, specifying and developing Internet strategies, web-based methodologies and development plans. Examples of the occupations classified here: - Animation programmer - Computer games programmer - Internet developer - Multimedia programmer - Website architect - Website developer Some related occupations classified elsewhere: - Website designer - 2166 - Webmaster - 3514 - Website administrator - 3514 - Website technician - 3514

The ILO’s highest group: nearly every task is affected. It ranks 416 of 427 for holding up against AI.

Also known as

  • web developer
  • digital games developer
  • search engine optimisation expert
  • web content manager
  • user interface designer

Job titles from the EU's ESCO list. Search for any of them on the jobs page and you'll end up here.

39.5
Holds up
against AI Exposed: Gradient 4

AI could take on 60.5 of 100, on average
so it holds up at 100 − 60.5 = 39.5

That's the whole sum, and you can check it against the ILO's study.

9.4
How hands-on
out of 100

From O*NET, averaged across 3 US jobs

21.8
How fiddly
and cramped

finger skill 35.3 · hand skill 26.4 · cramped spaces 3.8 · averaged

Kind of hands-on work · hands-on under 50 Less than half hands-on

Less than half of this job is hands-on. Robots still matter, but for a smaller part of the work, so we don't sort it any further.

estimated O*NET 31.0 BLS occupational crosswalk chain ISCO-08 to 2010 SOC (Aug 2012, rev. Jun 2015); 2010 to 2018 SOC (Nov 2017); O*NET-SOC 2019 taxonomy data 0.7-work-setting measures chosen by Frey & Osborne (2017) · the grouping is a sorting, not a measurement

What this number leaves out This job rates 9.4 out of 100 for how hands-on it is. The score above only looks at AI tools, not robots, but for work this far from the physical that matters less.

The tasks behind the score

The score is the average of these. A job is really a bundle of tasks, and an average can hide how uneven that bundle is.

The task AI could do most of scores 66.8, while the average is 60.5. A big gap means some of this job is wide open to AI and some of it barely at all. That's quite different from a job where everything sits somewhere in the middle, even when the averages match.

  1. 66.8

    Designing, developing and integrating computer code with other specialised inputs, such as image files, audio files and scripting languages, to produce, maintain and support web sites

    Medium
  2. 66

    Designing and developing digital animations, imaging, presentations, games, audio and video clips, and Internet applications using multimedia software, tools and utilities, interactive graphics and programming languages

    Medium
  3. 65

    Analysing, designing and developing Internet sites by applying a mixture of artistry and creativity with software programming and scripting languages and interfacing with operating environments

    Medium
  4. 56.5

    Assisting in analysing, specifying and developing Internet strategies, web-based methodologies and development plans.

    Medium
  5. 48

    Communicating with network specialists regarding web-related issues, such as security and hosting web sites, to control and enforce Internet and web server security, space allocation, user access, business continuity, web site backup and disaster recovery planning

    Low

5 tasks · the High to Very Low labels are the ILO's

from the source Working Paper 140, Generative AI and Jobs 2025 index data 0.7-work-setting

Helped, or replaced?

The score above can't tell a tool that makes you faster from one that does the task instead of you. Jobs and Skills Australia looked at those two things separately, and this is their result, matched to this job.

One Australian job matches, but only partly: not everyone in it does this job. Treat the numbers as a rough guide.

AI helps you
76
AI does it for you
44

Helping wins by 32 points.

estimated Our Gen AI Transition (Gen AI Capacity Study) September 2025 detailed data release data 0.7-work-setting matched to Australian jobs 2612

Compared with similar jobs

There are 92 jobs in the “Professionals” group, averaging 61.6. This one is below that.