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Professionals · code 2656

Announcers on radio, television and other media

Announcers on radio, television and other media read news bulletins, conduct interviews, and make other announcements or introductions on radio, television, and in theatres and other establishments or media. Tasks include - (a) reading news bulletins and making other announcements on radio or television; (b) introducing performing artists or persons being interviewed, and making related announcements on radio, television, or in theatres, night clubs and other establishments; (c) interviewing persons in public, especially on radio and television; (d) studying background information in order to prepare for programmes or interviews; (e) commenting on music and other matters, such as weather or traffic conditions. Examples of the occupations classified here: - Radio announcer - Television announcer - News anchor - Sports announcer - Talk show host/hostess - Traffic reporter - Weather reporter Some related occupations classified elsewhere: - Journalist - 2642

A good share of the tasks are affected. It ranks 366 of 427 for holding up against AI.

Also known as

  • presenter
  • news anchor
  • audio describer

Job titles from the EU's ESCO list. Search for any of them on the jobs page and you'll end up here.

52.7
Holds up
against AI Exposed: Gradient 2

AI could take on 47.3 of 100, on average
so it holds up at 100 − 47.3 = 52.7

That's the whole sum, and you can check it against the ILO's study.

26.8
How hands-on
out of 100

From O*NET, averaged across 2 US jobs

17.2
How fiddly
and cramped

finger skill 20.5 · hand skill 19.6 · cramped spaces 11.5 · averaged

Kind of hands-on work · hands-on under 50 Less than half hands-on

Less than half of this job is hands-on. Robots still matter, but for a smaller part of the work, so we don't sort it any further.

estimated O*NET 31.0 BLS occupational crosswalk chain ISCO-08 to 2010 SOC (Aug 2012, rev. Jun 2015); 2010 to 2018 SOC (Nov 2017); O*NET-SOC 2019 taxonomy data 0.7-work-setting measures chosen by Frey & Osborne (2017) · the grouping is a sorting, not a measurement

What this number leaves out This job rates 26.8 out of 100 for how hands-on it is. The score above only looks at AI tools, not robots, but for work this far from the physical that matters less.

The tasks behind the score

The score is the average of these. A job is really a bundle of tasks, and an average can hide how uneven that bundle is.

The task AI could do most of scores 63.5, while the average is 47.3. A big gap means some of this job is wide open to AI and some of it barely at all. That's quite different from a job where everything sits somewhere in the middle, even when the averages match.

  1. 63.5

    Studying background information in order to prepare for programmes or interviews

    Medium
  2. 53.8

    Reading news bulletins and making other announcements on radio or television

    Medium
  3. 44

    Commenting on music and other matters, such as weather or traffic conditions.

    Low
  4. 41.5

    Introducing performing artists or persons being interviewed, and making related announcements on radio and television, or in theatres, night-clubs and other establishments

    Low
  5. 33.5

    Interviewing persons in public, especially on radio and television

    Low

5 tasks · the High to Very Low labels are the ILO's

from the source Working Paper 140, Generative AI and Jobs 2025 index data 0.7-work-setting

Helped, or replaced?

The score above can't tell a tool that makes you faster from one that does the task instead of you. Jobs and Skills Australia looked at those two things separately, and this is their result, matched to this job.

One Australian job matches, but only partly: not everyone in it does this job. Treat the numbers as a rough guide.

AI helps you
68
AI does it for you
41

Helping wins by 27 points.

estimated Our Gen AI Transition (Gen AI Capacity Study) September 2025 detailed data release data 0.7-work-setting matched to Australian jobs 2121

Compared with similar jobs

There are 92 jobs in the “Professionals” group, averaging 61.4. This one is below that.