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Managers · code 1221

Sales and marketing managers

Sales and marketing managers plan, direct and coordinate the sales and marketing activities of an enterprise or organization, or of enterprises that provide sales and marketing services to other enterprises and organizations. Tasks include - (a) planning and organizing special sales and marketing programmes based on sales records and market assessments; (b) determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns; (c) establishing and directing operational and administrative procedures related to sales and marketing activities; (d) leading and managing the activities of sales and marketing staff; (e) planning and directing daily operations; (f) establishing and managing budgets and controlling expenditure to ensure the efficient use of resources; (g) overseeing the selection, training and performance of staff; (h) representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other forums. Examples of the occupations classified here: - Marketing manager - Sales manager

A good share of the tasks are affected. It ranks 333 of 427 for holding up against AI.

Also known as

  • chief marketing officer
  • auction house manager
  • banking products manager
  • commercial director
  • tourism product manager

Job titles from the EU's ESCO list. Search for any of them on the jobs page and you'll end up here.

58.8
Holds up
against AI Exposed: Gradient 2

AI could take on 41.2 of 100, on average
so it holds up at 100 − 41.2 = 58.8

That's the whole sum, and you can check it against the ILO's study.

16.4
How hands-on
out of 100

From O*NET, averaged across 2 US jobs

5.9
How fiddly
and cramped

finger skill 9.9 · hand skill 5.4 · cramped spaces 2.4 · averaged

Kind of hands-on work · hands-on under 50 Less than half hands-on

Less than half of this job is hands-on. Robots still matter, but for a smaller part of the work, so we don't sort it any further.

estimated O*NET 31.0 BLS occupational crosswalk chain ISCO-08 to 2010 SOC (Aug 2012, rev. Jun 2015); 2010 to 2018 SOC (Nov 2017); O*NET-SOC 2019 taxonomy data 0.7-work-setting measures chosen by Frey & Osborne (2017) · the grouping is a sorting, not a measurement

What this number leaves out This job rates 16.4 out of 100 for how hands-on it is. The score above only looks at AI tools, not robots, but for work this far from the physical that matters less.

The tasks behind the score

The score is the average of these. A job is really a bundle of tasks, and an average can hide how uneven that bundle is.

The task AI could do most of scores 59.3, while the average is 41.2. A big gap means some of this job is wide open to AI and some of it barely at all. That's quite different from a job where everything sits somewhere in the middle, even when the averages match.

  1. 59.3

    Determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special incentives and campaigns

    Medium
  2. 44.5

    Establishing and directing operational and administrative procedures related to sales and marketing activities

    Low
  3. 43.5

    Planning and organizing special sales and marketing programmes based on sales records and market assessments

    Low
  4. 39.5

    Representing the enterprise or organization at sales and marketing conventions, trade exhibitions and other forums.

    Low
  5. 38.8

    Establishing and managing budgets and controlling expenditure to ensure the efficient use of resources

    Low
  6. 38.5

    Leading and managing the activities of sales and marketing staff

    Low
  7. 35.5

    Planning and directing daily operations

    Low
  8. 30.3

    Overseeing the selection, training and performance of staff

    Low

8 tasks · the High to Very Low labels are the ILO's

from the source Working Paper 140, Generative AI and Jobs 2025 index data 0.7-work-setting

Helped, or replaced?

The score above can't tell a tool that makes you faster from one that does the task instead of you. Jobs and Skills Australia looked at those two things separately, and this is their result, matched to this job.

One Australian job matches this one closely, so this is about as reliable as it gets here.

AI helps you
72
AI does it for you
38

Helping wins by 34 points.

estimated Our Gen AI Transition (Gen AI Capacity Study) September 2025 detailed data release data 0.7-work-setting matched to Australian jobs 1311

Compared with similar jobs

There are 30 jobs in the “Managers” group, averaging 64.1. This one is below that.