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Managers · code 1222

Advertising and public relations managers

Advertising and public relations managers plan, direct and coordinate the advertising, public relations and public information activities of enterprises and organizations or of enterprises that provide related services to other enterprises and organizations. Tasks include - (a) planning, directing and coordinating the advertising and public relations activities of an enterprise or organization; (b) negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies; (c) planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization; (d) leading and managing the activities of advertising and public relations staff; (e) establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources; (f) establishing and directing operational and administrative procedures; (g) planning and directing daily operations; (h) overseeing the selection, training and performance of staff. Examples of the occupations classified here: - Advertising manager - Public relations manager

A few tasks are affected, but the heart of the job isn't. It ranks 320 of 427 for holding up against AI.

Also known as

  • communication manager

Job titles from the EU's ESCO list. Search for any of them on the jobs page and you'll end up here.

61.2
Holds up
against AI Minimal Exposure

AI could take on 38.8 of 100, on average
so it holds up at 100 − 38.8 = 61.2

That's the whole sum, and you can check it against the ILO's study.

20
How hands-on
out of 100

From O*NET, averaged across 3 US jobs

5
How fiddly
and cramped

finger skill 6.7 · hand skill 4 · cramped spaces 4.3 · averaged

Kind of hands-on work · hands-on under 50 Less than half hands-on

Less than half of this job is hands-on. Robots still matter, but for a smaller part of the work, so we don't sort it any further.

estimated O*NET 31.0 BLS occupational crosswalk chain ISCO-08 to 2010 SOC (Aug 2012, rev. Jun 2015); 2010 to 2018 SOC (Nov 2017); O*NET-SOC 2019 taxonomy data 0.7-work-setting measures chosen by Frey & Osborne (2017) · the grouping is a sorting, not a measurement

What this number leaves out This job rates 20 out of 100 for how hands-on it is. The score above only looks at AI tools, not robots, but for work this far from the physical that matters less.

The tasks behind the score

The score is the average of these. A job is really a bundle of tasks, and an average can hide how uneven that bundle is.

The task AI could do most of scores 44.5, while the average is 38.8. A big gap means some of this job is wide open to AI and some of it barely at all. That's quite different from a job where everything sits somewhere in the middle, even when the averages match.

  1. 44.5

    Planning, directing and coordinating the advertising and public relations activities of an enterprise or organization

    Low
  2. 43.5

    Planning and managing information programmes to inform legislators, the mass media and the general public about the plans, accomplishments and points of view of the enterprise or organization

    Low
  3. 41.6

    Establishing and managing budgets and controlling expenditure and ensuring the efficient use of resources

    Low
  4. 41.5

    Leading and managing the activities of advertising and public relations staff

    Low
  5. 38.5

    Planning and directing daily operations

    Low
  6. 35

    Negotiating advertising contracts with clients or with newspapers, radio and television stations, sports and cultural organizations and advertising agencies

    Low
  7. 34.5

    Establishing and directing operational and administrative procedures

    Low
  8. 31.5

    Overseeing the selection, training and performance of staff.

    Low

8 tasks · the High to Very Low labels are the ILO's

from the source Working Paper 140, Generative AI and Jobs 2025 index data 0.7-work-setting

Helped, or replaced?

The score above can't tell a tool that makes you faster from one that does the task instead of you. Jobs and Skills Australia looked at those two things separately, and this is their result, matched to this job.

One Australian job matches, but only partly: not everyone in it does this job. Treat the numbers as a rough guide.

AI helps you
72
AI does it for you
38

Helping wins by 34 points.

estimated Our Gen AI Transition (Gen AI Capacity Study) September 2025 detailed data release data 0.7-work-setting matched to Australian jobs 1311

Compared with similar jobs

There are 30 jobs in the “Managers” group, averaging 64. This one is below that.